Every business owner looks for ways to improve their business, but not everything is about profitability, at least initially. Brand image, employee morale, and public opinion are vital to improving your bottom line. However, finding a way to check all the boxes and create a better business isn’t always a straightforward path. It takes some insight into trends, the business world, and other considerations.

But one way that your business can always benefit is through green initiatives. Read on to find out why you should put a premium on green initiatives and how they can improve your business

1. Enhanced Brand Image

In a new global survey, up to 53% of consumers are more likely to give their business and money to companies that have a green reputation. That’s quite an increase in sales that you can’t afford to ignore.

In addition, consumers are willing to spend up to 20% more for the same product if they’re getting it from a company that puts a premium on green energy and green initiatives. From this perspective, you stand to generate more business as well as increase your mark-up on products and services.

2. Improved Employee Retention and Morale

Employees aren’t just looking for a job anymore. They’re far more comfortable in the workplace and place more worth on working for an employer that’s dedicated to green initiatives. By going green, you stand to attract more employees and candidates with more experience that can improve your business operations.

Furthermore, going green can also help you retain employees and even boost employee morale. When people know that they’re making a difference, they put forth their best efforts while also working for you for a longer period of time.

3. Getting Ahead of Legal Requirements

With the worsening threat of global warming and extreme weather, governments around the world have placed a premium on green energy and green initiatives. As a business owner, you should see the writing on the wall.

Rather than wait for local, state, or federal government to require green energy initiatives, you can take the proactive step by getting ahead of legal requirements. By 2030, most estimates show that governments will require businesses to curb carbon emissions by as much as 20% to 25%. By 2050, this number could reach up to 80%.

The idea here is that you can get ahead of legal requirements and red tape by going green now. In addition to the benefits listed above, you can potentially cut costs by choosing to go green sooner rather than later.

Green Energy Consultants Are Worth Their Weight in Gold

With so many different factors playing into green energy and green initiatives, diving headfirst into it can feel overwhelming. That’s what makes a green energy consultant like our team at 3 Phases Renewables a necessary expenditure in your business. While you’re paying money up front, you get the benefits of experience and knowledge that only a green energy consultant can impart. Doing so can often make the difference between simply an idea and a full-fledged effort to improve your business.

Are you ready to discover all the benefits your business will have from green initiatives?  Give us a call to discuss what our renewable energy team can help you achieve.